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Have you ever wondered why some marketing strategies for the Internet do very well, while others fail? Most marketers think the answer is simple they buy cheap email lists and promote their campaigns heavily. The truth is that buying lists is a poor choice for most marketers. In fact, many experts in the Internet marketing field would argue that buying email lists is like hiring employees. You can have the best employees in the world, but if you spend all your time trying to manage your employee benefits scheme you may as well be playing free poker at a local pub. You can pay the best employees in the world, but if you spend half of your time worrying about benefits you may as well be playing free poker at a local pub.

In order to understand why some email marketing strategies do well and other fails, it’s important to realize how email marketing works. An email marketing campaign consists of a series of steps. You first need to set up an autoresponder that will capture email addresses from your opt-in page and then send them offers relevant to the content of your website. So, whether you contact an email database broker or negotiate directly with an email address owner, here are a few questions to ask that will significantly save you money on email marketing when you rent email lists:

What kind of message are you hoping to convey through my email marketing campaign? Some experts say you should focus on creating a one-time offer such as a free eBook or video course. Others recommend promoting a “hot” product episode. But some marketers find that simply offering something like a free episode of a podcast, coupled with links to purchase the episode when it is available, makes the biggest impact.

How much should I charge for my email database and email lists? Pricing options vary widely among online email list brokers. Some charge per subscriber, while others charge a flat fee based on the size of the list. The more subscribers you have the more likely you are to pay a flat rate for the services provided. However, a reputable email database broker that provides a range of services from rent email lists to list maintenance and analytics will be clearly outlining the costs of their products before you ever subscribe.

Will my email marketing strategy result in increased website traffic and sales? As with any good marketing campaign, part of your strategy should be measuring your results. Find out what kind of response you’re getting from your marketing efforts and use that data to adjust your strategy. Do you need to focus on segmentation more than points-per-download? Are you sending enough messages in a timely manner?

Should I be focusing my efforts on Facebook or Twitter? Although both of these social media sites boast millions of active users, each can be used successfully for email marketing purposes. Consider how much time you would spend filling out forms on Facebook and filling out those same forms on Twitter and carefully weigh the pros and cons before implementing a campaign using either as your sole source of leads or a partner to increase your sales.

What if I’m already on a list with thousands of email addresses but aren’t converting any of them into sales? Don’t worry; this is a common problem among newbie internet marketers. Your landing page or sales page may be too short or too broad and doesn’t provide a clear call to action. You need to be able to specifically identify with your audience and give them what they want. This is where buying email service can help.

Can I get access to my own list when I buy email list rental? If you want the kind of results that can only come with a high-converting opt-in page, then you will have to spend considerable sums on advertising. However, most internet marketers who are still using free or inexpensive methods will quickly realize that this isn’t worth it. Instead, you should use buying lists that you have bought elsewhere. This way, you will get access to a highly targeted list, as well as a high conversion rate.